Integrated Marketing Campaign Assignment

My Junior year of college, I was able to take an Integrated Marketing Campaign class. In this class, we worked collaboratively with a local lavender farm to understand the intricacies of business and marketing. Throughout the course, we focused on various aspects of crafting a compelling marketing strategy that would resonate with consumers. Our team was tasked with creating a detailed Campaign for the lavender farm, where we analyzed the target audience, researched market trends, and developed creative content that highlighted the unique qualities of their products. After weeks of hard work and dedication, we proudly presented our ideas and marketing materials to the business owners, effectively showcasing our plans. Here is the final result, which included brochures, social media posts, and an engaging website design that we created to elevate their brand and increase awareness about their lavender products!

Social Media Marketing

In my Social Media Marketing class, I was able to work with a clothing brand to do a collaboration for James Madison University Homecoming. This exciting collaboration allowed me to explore various strategies for social engagement, target audience analysis, and effective use of marketing tools. I had the chance to develop creative content that resonated with the students and alumni of the university, showcasing the brand in a way that highlighted its unique style and connection to the homecoming festivities. It was a valuable experience that taught me a lot about brand partnerships and the impact of social media in the marketing realm.

Semester long Business plan

During my fall semester of my junior year, I was involved in an extensive semester-long project as part of my classes in Finance, Operations, Management, and Marketing. This project was not just an ordinary assignment; it challenged us to collaborate closely with our classmates and apply theoretical concepts to a practical scenario. We had to brainstorm and come up with a final product that met specific market needs, requiring us to conduct thorough market research, analyze financial feasibility, and develop a strategic plan to launch our product successfully. The experience was invaluable, as it allowed us to hone our skills and work as a cohesive team, navigating through challenges and celebrating small victories together. I was responsible for the marketing and operations portion of the plan.